Four integrated disciplines. One practitioner-built playbook. Designed for founder-led and growth-stage EdTech and SaaS companies from $1M to $100M ARR.
The fractional model exists because most companies at the growth stage don't need a full-time VP of Sales — they need one for the right season. Fulcrum brings senior-level strategy and hands-on execution precisely when and where it matters most, without the permanent overhead.
Most founder-led companies hit a wall when the founder can no longer be the primary salesperson. The fix isn't just hiring more reps — it's building the architecture that lets anyone on the team sell effectively. We design go-to-market strategies from the ground up: who to sell to, how to reach them, what to say, and how to close — then codify it all into a repeatable playbook your team can run without you.
Strategy without execution is just a document. We embed directly into your team's operating rhythm — running pipeline reviews, coaching individual reps, instilling forecast discipline, and building the weekly cadence that turns strategy into closed revenue. This is where the real work happens.
Revenue that isn't measured isn't managed. We build the operational and data infrastructure that makes your revenue engine predictable, defensible, and scalable. From KPI frameworks to NRR optimization to upsell playbooks — this is about turning your revenue motion into a machine that leadership can trust and investors can underwrite.
Most founders only go through one exit. Steve has navigated seven — including 5 SaaS acquisitions, a $3.5B IPO, and a $5.6B PE acquisition. That experience is rare, and it's directly applicable when you're preparing for your own exit, PE investment round, or strategic acquisition. We help you build the metrics story, organizational readiness, and enterprise value narrative that investors and acquirers want to see.